Decoding Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us About Contemporary Masculinity and a Shifting Culture.
Coming of age in London during the noughties, I was always surrounded by suits. You saw them on businessmen hurrying through the Square Mile. You could spot them on dads in the city's great park, playing with footballs in the evening light. Even school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has served as a uniform of gravitas, projecting authority and performance—qualities I was expected to embrace to become a "adult". However, until recently, my generation seemed to wear them infrequently, and they had all but vanished from my mind.
Subsequently came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony wearing a subdued black overcoat, pristine white shirt, and a distinctive silk tie. Riding high by an ingenious campaign, he captured the public's imagination unlike any recent contender for city hall. Yet whether he was celebrating in a music venue or appearing at a film premiere, one thing was largely unchanged: he was frequently in a suit. Relaxed in fit, contemporary with soft shoulders, yet traditional, his is a quintessentially professional millennial suit—well, as typical as it can be for a cohort that seldom bothers to wear one.
"The suit is in this strange position," says style commentator Derek Guy. "Its decline has been a gradual fade since the end of the second world war," with the significant drop coming in the 1990s alongside "the rise of business casual."
"Today it is only worn in the strictest settings: weddings, memorials, and sometimes, court appearances," Guy explains. "It's sort of like the kimono in Japan," in that it "essentially represents a custom that has long ceded from everyday use." Numerous politicians "wear a suit to say: 'I represent a politician, you can have faith in me. You should vote for me. I have legitimacy.'" But while the suit has historically signaled this, today it performs authority in the attempt of winning public trust. As Guy elaborates: "Because we are also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a subtle form of drag, in that it enacts masculinity, authority and even proximity to power.
Guy's words stayed with me. On the infrequent times I need a suit—for a wedding or black-tie event—I dust off the one I bought from a Tokyo department store several years ago. When I first selected it, it made me feel refined and expensive, but its slim cut now feels passé. I suspect this feeling will be only too recognizable for numerous people in the global community whose families come from other places, especially developing countries.
It's no surprise, the everyday suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a particular cut can therefore define an era—and feel rapidly outdated. Take now: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a considerable investment for something likely to be out of fashion within a few seasons. Yet the attraction, at least in certain circles, persists: in the past year, major retailers report tailoring sales rising more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something exceptional."
The Politics of a Accessible Suit
Mamdani's preferred suit is from Suitsupply, a European label that retails in a mid-market price bracket. "Mamdani is very much a reflection of his upbringing," says Guy. "In his thirties, he's not poor but not extremely wealthy." Therefore, his moderately-priced suit will resonate with the group most likely to support him: people in their thirties and forties, university-educated earning professional incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits arguably align with his stated policies—which include a rent freeze, constructing affordable homes, and free public buses.
"You could never imagine a former president wearing this brand; he's a Brioni person," says Guy. "He's extremely wealthy and grew up in that New York real-estate world. A status symbol fits naturally with that elite, just as attainable brands fit naturally with Mamdani's cohort."
The legacy of suits in politics is extensive and rich: from a well-known leader's "shocking" beige attire to other world leaders and their suspiciously polished, tailored sheen. Like a certain UK leader learned, the suit doesn't just dress the politician; it has the power to characterize them.
Performance of Banality and Protective Armor
Maybe the point is what one scholar calls the "performance of ordinariness", invoking the suit's historical role as a standard attire of political power. Mamdani's specific selection leverages a studied understatement, not too casual nor too flashy—"respectability politics" in an inconspicuous suit—to help him connect with as many voters as possible. But, experts think Mamdani would be cognizant of the suit's historical and imperial legacy: "This attire isn't apolitical; scholars have long pointed out that its modern roots lie in military or colonial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you might not get taken as seriously in these traditional institutions." The suit becomes a way of asserting legitimacy, perhaps especially to those who might question it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Indeed historical leaders once donned three-piece suits during their early years. These days, certain world leaders have started swapping their typical fatigues for a dark formal outfit, albeit one lacking the tie.
"Throughout the fabric of Mamdani's public persona, the struggle between belonging and otherness is apparent."
The attire Mamdani selects is highly symbolic. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under pressure to meet what many American voters look for as a marker of leadership," says one expert, while simultaneously needing to walk a tightrope by "avoiding the appearance of an establishment figure betraying his non-mainstream roots and values."
But there is an acute awareness of the double standards applied to suit-wearers and what is read into it. "That may come in part from Mamdani being a younger leader, able to adopt different personas to fit the situation, but it may also be part of his diverse background, where code-switching between cultures, traditions and clothing styles is common," it is said. "Some individuals can go unremarked," but when women and ethnic minorities "seek to gain the authority that suits represent," they must carefully navigate the codes associated with them.
Throughout the presentation of Mamdani's public persona, the tension between somewhere and nowhere, insider and outsider, is evident. I know well the awkwardness of trying to fit into something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in politics, appearance is not neutral.